Telluride Mountaineering School, 1970s
We've been guiding people into the backcountry for three generations. If we can continue that legacy with these rigs, we've won.
Rossmönster rigs come from three generations of sharing the backcountry, a line that runs back through a mountaineering school above Telluride and a small woodworking shop in Colorado. Every rig we build carries decades of that experience with it.
Our co-founders, Luke and Ross, met on a kayak trip in 2013 and spent the next several years running whitewater together before either of them built anything for anybody else. One came out of the mountains and one came out of a workshop, and the rigs are what happened when those two met.
1963
The Mountaineering Schools
Luke's grandparents, Dave and Sherry Farny, started the Ashcrofters, and the mountaineering schools that grew out of it at Skyline Ranch above Telluride. More than 1,400 kids came through — boys first, and later girls — and many of them went on to be influential climbers, ski mountaineers, kayakers and environmentalists.
Dave also put the land around Skyline Ranch into the Nature Conservancy, and showed his early mountain films to politicians to help establish the Maroon Bells–Snowmass Wilderness Area.
Luke's dad grew up in these schools. He then raised his kids in Telluride and Steamboat, climbing every mountain possible, running kayaks on the gnarliest whitewater and skiing every slope worth sending, and passing on the legacy of bringing more people into the mountains. Rigs became a must for this life.
Lou Dawson
First to ski all 54 Colorado fourteeners.
Henry Barber
Guided the rock-climbing week between Silverton and Durango.
John Middendorf
Big-wall pioneer; first climbs here at fourteen.
The Woodworking Shop
Ross’s grandfather was a woodworker and a carpenter, and after he retired he went back to school to learn it properly. Ross learned most of what he knows from him. His grandfather on the other side was Norwegian.
Ross spent a year of college in Sweden, graduated with a finance degree, looked hard at what an office job was going to be and wanted nothing to do with it. He moved to Colorado and started a woodworking business instead. The furniture kept turning out the same way: simple to look at, and better than it needed to be. Scandinavian, though nobody was calling it that yet.
The name arrived years after the business did, from Arnie — Lucy’s dad and Ross’s father-in-law. Mönster is Swedish: to design and create artistically. It stuck because it was right.
The dog on the Rossmönster mark is Thor, Ross’s own dog, who was with him through the first years of the woodworking shop.
1990s
The First Rig
The first rig Luke knew was an old white moving van his dad converted into a kayak vehicle when Luke was eleven. Horse trailer windows, scrapyard seats, a couple of hammocks and two La-Z-Boy recliners along one side. It seated about fifteen people and held twelve kayaks, and all through Luke's high school they chased whitewater in it, until it burned down in the hay barn it was parked in.
2013
The Ultimate Whitewater Bus
Luke met Ross through a friend he kayaked with in the Boulder flood, Spencer. Spencer had a 1990 International school bus, yellow, and would round people up at weekends for rivers, skiing and bikes. Luke was driving it to the Westwater put-in at two in the morning when it died. They slept on the road in front of it in the rain.
Ross was on that trip. He was a full-blown adult and Luke was still in college, but they spent the next several years on rivers together.
2015
A Thousand-Dollar Ram And The First Ask
Luke and Caroline, his girlfriend and now his wife, bought a Ram 1500 off Craigslist for a thousand dollars and spent six weeks on the road that May with kites, bikes and climbing gear. South of Santa Cruz they camped on top of a four-hundred-foot cliff over the ocean that a few surfers had told them about.
This was early enough that you could scroll to the bottom of the vanlife hashtag in one sitting. The van broke down the way a thousand-dollar van does, and that is when Luke first asked Ross whether he would help build a proper one.
The next year, coming into Delta on the way to Telluride, a woman pulled out in front of them. They hit her at sixty-five miles an hour and rolled four or five times. The van was totaled and still sits in a junkyard about half a mile from where it happened.
2016
The First Rossmönster Van
Luke bought a diesel ProMaster and parked it in the driveway of one of Ross’s job sites in Steamboat. Luke was working an engineering internship at the Air Force base in Ogden, Utah, so he would leave on Thursday night, work Friday through Sunday with Ross, and be back at work at 4.30 on Monday morning. They did that for about ten weekends. They listed it on Craigslist and it sold.
2016
–18
Lucy's Driveway
Luke and Ross bought two more ProMasters and moved the work from the Steamboat job site down to Ross and Lucy’s driveway on the Front Range, where Luke was by then living on their couch. He took a week and a half off work, Ross put his carpenters on it, and they built both in about fourteen days — to find out what they could do with real labor and a dedicated run instead of weekends. Both sold fast, and the first custom customers came from people walking past who stopped to ask what they were doing.
The work stopped being speculative, Ross was done building outside, and Lucy was done with four men walking through her house every day to use the only bathroom in it. It was time to get a real shop.
2017
–18
Caroline's Rigs
In May 2017 Caroline bought a ProMaster of her own, and they built it out so she could spend the summer in Utah while Luke was finishing the internship in Ogden. She was in college through 2018, and the van went where she did.
In August 2018 they bought a VW Eurovan and ran a few trips in it through 2019, then sold it a year or two later. By then there had been five vehicles between them, and none of them had been bought to sell.
2018 →
Three Shops
Ross stopped taking trim carpentry work, Luke quit his job, and the driveway became a lease.
2018–2022
611 Second Avenue
10,000 sq ft, 5,000 of it upstairs · about one van a week
The usable floor was small and full of structural poles. The crew moved vans around on tire skates at the end of the day to fit them in. Eight months of this stretch were spent running production across two buildings ten minutes apart, which did not last.
2022–2025
711 South Bowen Street
23,000 sq ft · about two vans a week
Three years, twenty-three thousand square feet, and the Lagom.
2025–Now
501 South Francis Street
36,000 sq ft · 20 production bays
Seven bays to twenty. We celebrated with the friends we had made along the way and tacos from a truck in the parking lot.
The first two employees were Ross’s brother Justin and their friend Michael, both of whom had already been working for Ross as trim carpenters.
2019
/20
The Vanagons
They emptied the bank account, took eighty thousand dollars in cash to California and bought a fleet of Vanagons from a woman retiring her rental business. As rentals they were a disaster. But the idea held for six years: hand someone the keys and let them find out whether this life suits them — the same thing Dave Farny was doing with a ranch and five-week summers.
2019
–21
How The Baja Happened
Ross is a truck guy. He got it into his head that he could build a better truck camper than anything on the market, and nobody fully took him seriously until they walked into the front room of the shop and found he had cut a pass-through into a brand-new F-150.
Luke had been circling the same idea from the other direction. After totaling his van he had found a couple who built a composite shell for the back of a Tacoma and documented the whole process.
So they picked the F-150, drew it on a whiteboard and built one. The first Baja was plywood, fiberglassed over like a prototype boat, and it is still on the road today. They drove it for a year and learned they were wrong about the chassis. Julio, who still does paint repair here, used to build hot tub molds in Uruguay. They built the molds in the front room at 611 and pulled two shells. Those were the white and black Bajas.
2021
Baja
Everyone who built those two units went to Mexico in them. A core part of the crew drove from Longmont to the tip of Baja to find out what would break. We camped every night and ate what we caught. We spent almost a month down there and did our honest best to destroy both trucks.
When they came home we pulled one apart and inspected every frame point and body mount. It had held. Then we commissioned proper molds, and then another set for the longer side-entry version. That is the Baja you can buy today.
Longmont to the tip of Baja, 2021.
2022
The Lagom
Lagom is the other Swedish word in the building, and this one we borrowed on purpose, because it means just the right amount. A hard-walled aluminum folding topper, four season, between 350 and 450 pounds. It was the closest thing we have built to the do-more-with-less rule the Skyline climbers still credit Dave Farny for. Justin has Luke’s old one on his truck right now.
2024
Dealers
The Baja Series went out through Van City RV as the EX, LX and Plus, and the wholesale side of the business started to become most of the business.
2025
Skye, Havn, And A Bigger Floor
March. We introduced the Skye, a 170-inch Sprinter built to be the most capable version of that van on the market.
June. We launched the Havn at Overland Expo Pacific Northwest, on a Mercedes-Benz 3500. One floorplan, on purpose. We would rather do one layout properly than six of them adequately.
August. We moved to 501 South Francis Street, from twenty-three thousand square feet to thirty-six thousand, and from seven production bays to twenty.
2026
The Löft
The Löft arrived in June, the first American-made molded-body 144-inch Sprinter built for this kind of travel. The shell is vacuum-infused composite rather than panels bonded into a box. The queen elevator bed lifts clear and the space underneath becomes a living area and a dinette, or opens into a full-width garage.
20 ft 8 in · 9,120 lb · white oak cabinetry · hydronic floor heat · wet bath · induction · 130 L fridge/freezer · 1,000 Ah lithium · 440 W solar · 3,000 W inverter · from $284,987
Now
Why The Rigs Look Like This
Every vehicle in this story was built by someone who needed it first. Luke’s dad built the rig to get twelve kayaks and fifteen people to a race. Luke built the Ram to spend six weeks on the coast. Ross cut into his own truck because he was tired of the campers he could buy. The Baja exists because people who ski, kayak and climb wanted something small enough to reach the places worth reaching, and nothing on the market was that.
That is also why, five years on, nobody has built another one. You can copy a shape. It is harder to copy the reason for it.
The Line Today
Baja
It started as a hole cut into a brand-new F-150 and a month in Mexico trying to break it.
Havn
A Mercedes-Benz 3500 for dirt roads and remote trailheads. One floorplan, on purpose.
Skye
A 170-inch Sprinter built to be the most capable version of that van on the market.
Löft
The first American-made molded-body 144-inch Sprinter built for this kind of travel.
Custom
People go to ten or twenty companies before they decide. We were the only ones who said yes.
Built In Longmont, Colorado
We build everything in Longmont, and you can find the rigs at dealers across the country.
45,000
square feet of shop
20
production bays
7
dealer partners
Longmont, Colorado
501 South Francis Street. This is where every rig is designed, built and serviced, and the shop is open for tours.
High Camp Hut, Near Telluride
Luke’s grandparents bought this land in 1990, after running a mountaineering school for thirty years and giving the ranch it sat on to the Nature Conservancy. His aunt Cindy runs it now, and it still takes guests.
Who Runs It
Luke Farny
Luke grew up in the back of a converted moving van chasing Colorado’s kayak season, in a family that ran a mountaineering school for thirty years.
moreless
His grandparents, Dave and Sherry Farny, started the Ashcrofters and then the Telluride Mountaineering School at Skyline Ranch. More than a thousand kids came through it. Luke bought a thousand-dollar Ram off Craigslist in 2015, broke it, and asked Ross to help him build a proper one.
Ross Williamson
Ross learned woodworking from a grandfather who went back to school after he retired to learn it properly. He cut the first pass-through into a brand-new F-150 before anyone agreed the Baja was a good idea.
moreless
He graduated with a finance degree, wanted nothing to do with an office, moved to Colorado and started a woodworking business. The furniture kept coming out simple to look at and better than it needed to be. The shop ran out of his and Lucy’s one-bedroom garage until Lucy had had enough of four men crossing her house to reach the only bathroom in it.
Thor Audiss
[Two or three sentences in Thor’s words.]
The Crew
Ross’s brother Justin and their friend Michael came over from Ross’s trim carpentry crew and were the first two hires. Preston has been here since the beginning and was on the Vanagon run. Ben, now an electrician here, we met on a river trip. Julio built our first Baja molds. Lolo came on the original Baja trip as Lucy’s plus-one, and we offered her a job when we got home.
We leaned hard on hiring friends in the early years, far enough that we eventually ran out of friends to hire and had to learn how to find everyone else. Skill was not always the deciding factor. Trust was.
The dogs are still here too, about thirty on a given day, with their own run inside the building.

