Our Mission

We’re on mission to build a culture rooted in craftsmanship, connection, and curiosity — a place our people are proud to call home. We’ve done our job right if our vehicles move people — literally and emotionally — inspiring them to live boldly, explore freely, and connect deeply with the world around them.

Rossmönster
After-Hours

Beers and belly laughs, campfires and kayaks, truck testing and custom walkthroughs — consider this is your backstage pass to how we build bold and live big,

Mark Your Camp Calendars

Annual Owner Meetup? Check. Overland Expo? Double check. Last-minute mountain bonfire? Always. Our favorite adventures aren’t solo missions — they’re shared with the Pack.

Upcoming

March 14-15

Overland Expo SoCal

Costa Mesa, CA

Join our team tour our regular lineup plus a brand new vehicle in southern California.

Upcoming

May 15-17

Overland Expo West

Flagstaff, AZ

Join our team view the Baja Trail and brand new HAVN in the largest overland expo in the country.

Upcoming

August 21-23

OE Mountain West

Loveland, CO

Join our team view the Baja Trail and brand new HAVN near our hometown, Loveland.

Upcoming

November 3-6

SEMA

Las Vegas, NV

Join our team view the Baja Trail and brand new HAVN in Vegas.

Our owner’s group is run by owners and for owners, and welcomes anyone from other owners to interested buyers or digital warriors just looking for some adventure to follow along.

Title

Meet the leaders
behind the brand.

This list is incomplete! Please bear with us while we are updating.

Luke, CO-founder, CEO

Justin, GM

Tim "Captain" Morgan, CRO

Ross, Co-founder & CPO

Thor, CMO

Andrew, Sales Product Director

Matt, Lead Engineer

Every wondered why we have a dog in our logo?

The story goes way back, to our very first shop dog ever, Thor. Our co-founder Ross owned a wood-working shop before Luke approached him with the idea to build vans. The name, the logo, the dog - all comes from this original furniture shop. And now, all 30 dogs are welcomed into our shop daily, complete with their own dog run, treats, and TLC from the team.

Watch the whole story on Youtube.

Our Mission

Rossmönster After-Hours

Mark Your Camp Calendars

March 14-15

Overland Expo SoCal

Costa Mesa, CA

May 15-17

Overland Expo West

Flagstaff, AZ

August 21-23

OE Mountain West

Loveland, CO

November 3-6

SEMA

Las Vegas, NV

Rossmönster
After-Hours